Web Strategy

You’re investing in a marketing strategy that can open new avenues of business and ultimately increase sales.  And a website is no different from any other marketing piece: the more thought and planning you put into it before you start to build, the better the final product will be.

In our strategy session, we go all the way back to basics, and review your branding, your offerings (products and services), your target market and how you connect with them, and your website and business goals.

You receive a questionnaire in advance of our session.  If you truly take the time to do it right, it will take several hours to complete.  I used the same questionnaire when I rebranded my own company; it took me nine or ten hours to work my way through it.

The point of using such a long, involved document is to make you REALLY THINK about what you want and what you need.  Some questions you may be able to answer right away.  Some will require you to take some time and do some digging, or some business soul searching!  Some may not apply to you at all.  And some you may not be able to complete until we have our discussion, because you need more information from me.

In our session , which can be done by phone or by Skype, we’ll review the questionnaire, page by page and piece by piece.  We’ll complete any missing bits, and add any discussions on website elements you might want or special requirements you might have that the questionnaire doesn’t address.  In particular, we’ll talk about social media and email newsletters and article marketing and other aspects of your online presence that are direct parts of your websites but which affect your online success.

After the session, I’ll provide you with the completed questionnaire. It’s a comprehensive plan for a branded website, plus the beginnings of a content creation and publication plan.  This document is yours to keep and to use – you can take it to other web developers and shop around for competitive quotes if you want to.

Your investment in a Website Strategy Session is $350 (+GST), several hours to prepare before we chat, and at least an hour for our discussion.  Depending on how complex your website requirements are, we may need a shorter followup chat as well.